What is gLocal-Mobile Marketing?

1)   INTRODUCTION:  [overheard  recently] “Are you doing gLocal-Mobile (marketing) yet?”  or  [new movie out] “It’s a Mad, Mad, Mad, Mobile-gLocal World”!  Were these two statements just recently overheard today?? – no, not really, not yet, but it’s not far off..., 

 (“gLocal” is pronounced “GLOW-CULL”)

In case you’ve been living under a rock for the past year, let me state to you that, what I am now calling “gLocal-Mobile Marketing” (gLMM) is the biggest and the hottest new development and growth area since the launching of Google or the advent of Facebook and Twitter.  Yet this awareness  can be sometimes confusing.  I mean, what exactly is gLocal-Mobile Marketing and what does it cover? And why are you calling it gLocal-Mobile Marketing when everybody else is saying Local/Mobile or Mobile/Local??  Different Mobile experts define the same phenomena, Local/Mobile Marketing in very different ways!   Local/Mobile  or what I am coining “gLocal-Mobile Marketing” can also include what could be described as “Local Internet Media Marketing” as well.  What...,  Huh??  Don’t worry, you’ll see.  To quote a variation on a phrase  “It’s a Mad, Mad, Mad, Mobile-gLocal World!”

This new trend, indeed is huge -- albeit a bit unwieldy.  But today you’ve come to the right place.  This is a guidebook to the (global)Local-Mobile Marketing opportunity for you the entrepreneurial service-provider.  Also, if your looking for a job working for a company and need to understand gLocal-Mobile, keep reading.   We have done the quick research, we’ve checked out the “best and the brightest” of the tools, packages and offerings available and when we are finished laying this out to you, if you seize upon this information and use your selected tools, you will have taken the significant and necessary steps towards mastering today’s mobile marketplace.  But not only simply mastering it, but also profiting from it with a “first movers” advantage. And if you follow the directions described herein, as with any first mover you can write your own ticket, you can explode your markets and grow this opportunity as large as you want to make it. – RIGHT NOW, there is no limit to the number of businesses who need your services – you can run with it as far as you can imagine. Wouldn’t it be nice, for a change, to not miss the “Next-Big-Thing” but instead to ride it all the way to satisfying success?! I can hear you out there..., you’re saying YES,  it would be nice, I’d like to become a wildly successful gLocal-Mobile  Marketer and build an powerful organization, create a well connected gLocal-Mobile  Marketing consulting company.  Well, to you I say GREAT, because, now is the time..., and you are in the right place...,  so let’s begin!

2)   THE MOBILE MATRIX:  “Understanding the Structure of The gLocal-Mobile Marketing  Marketplace”  

It’s a mobile matrix out there.  Ask ten local/mobile marketers “What is Local/Mobile Marketing” and you’ll get ten different answers.  Ten meaningful answers, to be sure, but still, answers that need some structure and perspective.  We can add perspective by defining the three major elements in the phrase Local/Mobile Marketing. First, it’s “Local”; this means it affects businesses located right here “locally” in town on Main Street as opposed to businesses across in the next state or far flung county (or country for that matter). Second, it includes business-building actions/activities that relate to “Mobile” devices such as Smartphone, ipads, tablets, itouches, PDAs, Pocket-PCs, Netbooks, handheld-computers, handheld-game consoles, etc. (Internet connected devices that people carry around).

Third, it’s speaks of Marketing activities, but not just any Marketing activities but rather those that are internet-based and done locally, and/or Marketing activities that are done directly upon or to Mobile devices as defined above. , Fourth, and Finally it’s global – by saying global I am not trying to negate the very important local  aspect of this definition. Instead I am simply adding one single element, -- it is that the local business-owner can himself market his products and services globally into the awaiting screens of worldwide mobile devices. His permission-based  ads can be seen on and sent to iPads/Smartphone worldwide if desired in this process we are calling, global-Local-mobile marketing (i.e. gLocal-mobile marketing).  This process is also true for the gLocal-Mobile Marketer/consultant him(herself). They can do this same marketing themselves for their own profit as an advertiser.