Bing is gaining on Google

Even though Google still controls 66% of the Organic and Local Search Marketplace Bing has made astonishing gains in the last 6 months and it getting noticed by analysts**.  If the current pace of grow were to continue Bing would overtake Google in 2012.  Now that is not expected but it does underscore the pace at which Bing's growth is occurring.

**Brian Anderson and Mario Brown write the following in their excellent Local  SEO 2011 experts Guide...,
"BING and their new Bing Business Portal have serious momentum Consider…..

 In October of 2010, Microsoft and Yahoo completed their agreement to have Microsoft Bing power the Yahoo Organic Search Results.

•In January of 2011, Microsoft completed another deal with Conduit to add roughly 2 points of additional market share

•The first half of 2011, Microsoft has made many small moves to add market share.

•So….as of June 2011, the Microsoft Bing organic market share is roughly 33 or 34%, with Google controlling 66-67%.

That means 1 out of every 3 online searchers are seeing Bing powered results:

Some recent data from Hitwise and Analysis from Mashable paint an even more interesting picture"

BING The Last 6 Months

  

Theoretical BING Marketshare Projection

“Google still clearly leads Bing more than 2 to 1. But when you consider that that ratio was 3 to 1 last fall, the gap appears to be closing. Bing is growing by five or six percent each month, whereas Google is losing two to three percent.  So what would happen if that trend continued?”

Credit:  Could Bing Overtake Google in 2012, Christina Warren,  MASHABLE "